Solidifying its position as the most Instagrammable space in the CBD, Melbourne Central will transform into an illuminous hub of iridescent events for Vogue American Express Fashion Night Out.
Visitors to Melbourne Central will see, snap and share what it’s like to live in a bubble, with the Bubble and Snap experience, quite literally creating a bubble around event-goers.
Providing the perfect backdrop for new social posts will be the Shiny Balloon Land and for those who truly want to embrace the trend, makeover your look at the Holographic Beauty Station where iridescent eye and lip makeovers will be offered on level one and an Intergalactic Nail Salon by I Scream Nails nail art on level two.
Setting the tone for the day will be live DJs and upping the ante at key points will be surprise shows from the iridescent-donning, disco-inspired drag queens of the Broken Heel Festival.
Passionate about shining a light on emerging talent, Melbourne Central will display RMIT’s Fashion Film Showreel, featuring the work of the university’s design students, and finally, a friendly game of Sparkly Ring Toss of Dreams will see participants compete for prizes from popular retailers.
Following the popularity of previous events, shoppers will now be able to jump the event queues by spending $100 or more at Melbourne Central on the day.
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