Miller Genuine Draft - Miller Design Lab

This March, Miller Genuine Draft will be bringing an immersive global concept to Melbourne, ‘Miller Design Lab’. The space in Melbourne’s SoHigh gallery on Chapel Street will be where cultural trends and creativity combine to create something exceptional. Five Australian designers from the fashion, technology, art, music and design worlds will come together to create one incredible creative hub and 10 days of exclusive and exceptional events.

With the launch event taking place on Thursday, 21st March, hosted by international special guest, Jeff Staple and DJ performances by Mojo Juju, Yo Mafia and DJ Sunshine, the exclusive event will be the first chance to see the selected designer’s installations and be involved in a global world-first for the Miller Genuine Draft brand.

Designers who will be lending their creative talent to the Miller Design Lab include; light sculptor, Meagan Streader, street artist, Buff Diss, Pitch Studios Founder & Creative Director, Christie Morgan and textile creators, DREAMCATCHERSDREAMTIME X Think Positive Prints. All five designers will be creating an immersive concept for guests within the SoHigh gallery space which will be a reflection of the ‘gold is the new black’ theme and an engaging expression of their interpretation of exceptional experiences. There will also be a special guest and Australian Miller Design Lab fashion partner who will be making an appearance throughout the ten days of the hub’s presence.

 Event Information

Tickets: Tickets for general admission events are available to register online by clicking BOOK NOW. Over 18s only

Thursday March 21st

5pm – 6pm - Miller Design Lab “The Future of Design & Technology” Panel hosted by Jeff Staple featuring all design partners & Miller Genuine Draft Merchandise designer, Nana Judy

6.30 – 10.30pm - Miller Design Lab Launch Event - Invite only and media accreditation essential

Friday March 22nd

Miller Design Lab X Buff Diss launch party

7pm – 10pm – general public admission

Saturday March 23rd

Miller Design Lab X Dreamcatchersdreamtime.com X Think Positive Prints

7pm – 10pm – general public admission

Thursday March 28th

Miller Design Lab X Christie Morgan/ Pitch Studios

6.30pm – 9.30pm – general public admission

Friday March 29th

Miller Design Lab X Meagan Streader

7pm– 10pm – general public admission

Saturday March 30th

Miller Design Lab Official Closing Party

Special Guest Performer to be announced

7pm– 10.30pm – general public admission